According to the American Pet Products Association, Americans spent an estimated $52 billion dollars on their pets in 2012, with an estimated $19 billion of that being spent of pet food. Clearly Americans love their pets, and as pet food recalls have heightened pet owners’ concerns about pet food safety and nutrition, many “Premium” foods have entered the market, competing for those dollars. With the typical pet super market containing 6-8 aisles of dog food and 4-5 aisles of cat food, how is the health conscious pet owner to decipher the labels and choose the best food for their pet with a reasonable price tag? The Cover Story: Food, Recipes and Flavors – What’s in The Bag? The FDA and the American Association of Feed Control Officials (AAFCO) have regulated guidelines for how pet foods products may be labeled and marketed. Many so called premium dog foods have found creative marketing tactics for dodging these regulations while luring consumers with promises of holistic
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